Wisconsin adviser market
Top 25 RIA firms
in Wisconsin.
Ranked by reported regulatory assets under management. A source-linked view of SEC-registered firms with their principal office in Wisconsin.
SEC snapshot Ranking methodology
- Approved firms in our snapshot
- 194
- Firms reporting valid AUM
- 194
- Median reported AUM
- $401.7M
Which firm reports the most assets in Wisconsin?
ROBERT W. BAIRD & CO. INCORPORATED reports $394.07B in regulatory AUM in our 2026-10-01 SEC snapshot. Its principal office is in MILWAUKEE, and its filing is dated 2026-09-01. Check the SEC record.
The Wisconsin shortlist
USD · descending AUMFirm names open the research workspace (sign-in required). SEC records are public. Column filters apply to the top 25, not the full state dataset.
Showing 25 of 25 ranked firms
Read the numbers in context.
Regulatory AUM measures assets reported on Form ADV. It is not revenue, investment performance or a measure of adviser quality. These firms can include institutional managers and fund advisers, not only personal wealth advisers.
Separate registrants within the same corporate group remain separate. Their reported assets may overlap. Head office location does not establish every market a firm serves.
Go from a state to a prospect list.
In BreakawayIQ, research firm profiles, people, collected website evidence and disclosed relationships. Save a list and prepare a CSV for your sales workflow.
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Does this include every adviser in Wisconsin?
No. It covers approved SEC-registered firms in our snapshot with a principal office in Wisconsin and valid reported AUM. State-registered advisers, exempt reporting advisers and firms without known assets are excluded from the ranking.
How often does this change?
The page reads the published research catalog. It changes when we release a newer catalog, not every time a firm files. The snapshot date above and filing date beside each firm make that delay visible.
Is this a recommendation?
No. This is a factual size ranking for market research, not an endorsement or investment recommendation. Verify current status and disclosures in the linked SEC record.
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